Here is how Death Wish Coffee got started:
After owning and running a coffee shop for the past 5 years in up-state NY a problem surfaced, all of the premium dark roast coffee on the market was not as caffeinated as the lighter roasts.
Customers would come in and say: “Give me a cup of your strongest coffee.”
and I would reply: "We serve nothing but the best coffee here, but our strongest tasting coffee is not our most caffeinated coffee".
A puzzled look would usually follow and I would try to give an explanation.
Why is this?
The coffee you purchase from high end coffee roasters and retailers is mostly the arabica type coffee bean. Arabica coffee beans are more flavorful and more highly sought after than the second most popular variety of bean which is the Robusta bean. Arabica coffee beans have a much lower caffeine content in comparison with robusta coffee beans. Robusta coffee beans are easy to grow, but have a much harsher taste than Arabica coffee beans.
Darker roast coffee beans have less caffeine than lighter roasted coffee beans. (The longer and darker you roast the coffee bean the more caffeine gets pulled/cooked out) Therefore, by roasting an Arabica coffee bean to a dark roast you have a coffee that is strong in flavor but not very strong in caffeine content. Robusta coffee beans are almost exclusively roasted very dark, because the dark roasted flavor hides the bitter taste of the bean. Since Robusta coffee beans are not sought after by high end retailers/roasters, little care is given to growing and purchasing this type of bean responsibly.
We went on a mission to find a coffee that is not only dark, rich, bold and flavorful but also has high caffeine content. We started our search online and came up empty handed. Then we researched coffee varietals, roast shades, and picked the brains of our roasters. After a bit of debate, a lot of testing of different blends, and caffeine overload we perfected our brew. Death Wish Coffee was born in late 2011. It is organically grown, fairly traded, and expertly handled. Our roasting team has over 70 years of combined roasting experience.
Death Wish Coffee is the most popular coffee at the shop (Saratoga Coffee Traders) today. If you ever find yourself in Saratoga Springs, NY please swing by for a cup or to just say "Hi".
It is our commitment to always provide our customers with the strongest and most responsible coffee beans we can find. Top quality in our products and top quality service to our customers is how we do business. Please feel free to contact us for any questions or concerns.